Overview
Overview
As part of our commitment to providing exceptional service, we make it a priority to keep you updated with timely and valuable insights to so you make informed decisions about your fleet and business strategies.
Below is the latest update on automotive industry trends for model year 2025 and 2026 in the United States.
Latest News and Updates
Dealer Inventory
- Automakers sold 16.2 million vehicles in the U.S. last year, a 2.4% increase from 2024, according to research firm Omdia.
- Supply chain disruptions and increased demand have reduced dealer inventory over the past four years. Pre-pandemic dealer inventory levels exceeded 3.0M vehicles.
- Over the past two years, Enterprise Fleet Management has seen significant improvements in dealer inventory levels.
- In the US, Ward’s Auto reports that dealer inventory has decreased from the 3-3.5M pre-pandemic range to 2.57M vehicles in December 2025. However December 2025 dealer inventory levels have decreased by 8.5% compared to 2.81M in December 2024.
- New retail sales in December were averaging 4% lower year over year, with days' supply down 2%, according to Cox Automotive data.
- Toyota, Honda, BMW, Subaru, Tesla and Kia had the leanest inventories or "day supply" last month, according to Wards Auto, while, Stellantis, Ford, GM, Volkswagen and Lucid had the highest levels of dealer inventory.
- Enterprise is seeing stable supply levels as automakers monitor this closely as they remain cautious, keeping inventory in check cautions not to flood dealer lots.
- Cox Automotive reporting showed that across all makes, dealer inventory is now dominated by 2026 models, which makes up 60.3% of the mix of available vehicles, while just 0.5% are prior-year (MY 2024) vehicles.
Sources: Wards Auto; Cox Automotive, Omdia
Incentives / Vehicle Pricing
Incentives / Vehicle Pricing
- The average US vehicle sales price was $50,326 in December 2025.
- The average new vehicle price increased 0.8% from since December 2024.
- In December, the average MSRP for a full-size pickup truck was $66,386, slightly below the record set in October 2025.
- The average retail incentive (offer available to non-commercial buyers) was $3,774 in December 2025 or 7.5% of the Average Transaction Price (ATP).
- This was down from one year ago when incentive spending was at a three-year high of 7.9% of ATP
- New U.S. tariffs went into effect April 3, and appear to have an early impact on some auto brands that rely more heavily on car and truck imports including Audi, Lexus, VW, Mazda and Mitsubishi.
Source: J.D. Power; Cox Automotive
Order Cancellations
Order Cancellations
- Because production capacity is nearing pre-pandemic levels coupled with fewer supply constraints, we are seeing fewer cancellations for model year 2025 orders. We expect this trend to continue into 2026 model year.
- It is best to order vehicles early in the model year to avoid supplier or production constraints that are more common at the end of the model year.
2026 Production Schedules
2026 Production Schedules
- The latest information for the 2026 model year production schedules for all manufacturers is available on our client website. Click on the “Resources” link at the top of the home page and then select “U.S. Mfr Cutoff & Start-Up Tool”.
- With production schedules normalizing, many manufacturers plan on providing order lead times again. These published lead times are available for you to view on our website.
- As we return to a more normalized ordering year for 2026, it is imperative to order your vehicles as early in the model year as possible to secure the best possible chance of getting the exact vehicles needed for your fleet.
Upfitting Delays for Aftermarket Equipment
Upfitting Delays for Aftermarket Equipment
- Enterprise is seeing fewer delays related to back ordered parts and labor shortages at upfitters compared to the last two years. As a result, lead times at our upfitters are decreasing, but are still significantly above pre-pandemic levels.
- It remains important to finalize aftermarket equipment needed on a vehicle before the order is placed to allow our upfitting partners the necessary time needed to order equipment and staff accordingly, ahead of a vehicle arriving at the dealer.
Top 5 Vehicle Manufacturer Partners Updates
Ford Pro
Key Model Year 2026 Ordering Dates Information
- Bronco Sport: Order banks opened on October 15, 2025
- F-150: Order banks opened on September 25, 2025
- Ford has officially cancelled all planned 2026MY production of the 2026 Ford F-150 Lightning for both the U.S. and Canada.
- Ranger: Order banks opened on October 15, 2025
- Maverick: Order banks opened on August 25, 2025
- Transit: Order banks opened June 16, 2025
- Super Duty: Order banks opened May 22, 2025
- Escape: Order banks closed on September 2, 2025. This was the last model year of Escape production in the U.S.. Consider the Bronco Sport as a Ford alternative.
- Explorer: Order banks opened June 24, 2025
General Motors
Model Year 2026 Details:
- Chevrolet Express/GMC Savanna: Order banks opened on September 18, 2025.
- Chevrolet Blazer: Order banks opened on August 21, 2025.
- Chevrolet Tahoe: Order banks opened on July 10, 2025.
- Chevrolet Colorado: Order banks opened on May 15, 2025.
- Chevrolet Equinox: Ordering will close on February 20, 2026.
- Chevrolet Silverado/ GMC Sierra 2500 & 3500: Order banks opened on June 12, 2025.
- Chevrolet Silverado/ GMC Sierra 1500: Order banks opened on May 1, 2025.
- Silverado 1500 Double Cab ordering will close on January 9, 2026. Double cabs will not be available for 13 months as GM undergoes plant retooling.
- Silverado 1500 Regular Cab ordering will close on 3/27/2026. Regular cabs will not be available for 8-9 months as GM undergoes plant retooling.
- Silverado 1500 Crew Cab will remain open with no end of ordering announced.
Nissan
Key Model Year 2026 Ordering Details.
All 2026 Nissan Model lines are open for ordering with the exceptions noted below
- Nissan Announced no commercial or government allocation for the models below:
- 2026 Nissan Aryia (all trims)
- 2026 Nissan Leaf (all trims)
- 2026 Nissan Pathfinder (all trims)
- 2026 Nissan Sentra SR (other trims not impacted)
Stellantis (Formerly FCA/Chrysler)
Key Model Year 2026 Ordering Dates:
- Ram 1500 DT: Order banks opened on June 5, 2025.
- Ram 2500/3500: Order banks opened on June 5, 2025.
- ProMaster: Order banks opened on June 5, 2025.
- Chrysler Grand Caravan & Pacifica: Order banks opened on June 5, 2025.
Toyota
Key Model Year 2026 Ordering Dates:
- Toyota moved to open ordering for the 2026 model year.
- Toyota 2026 Models still available to order:
- Toyota bZ BEV
- Toyota Crown HEV
- Toyota Prius HEV
- Toyota Prius Plug-In HEV
- Toyota RAV4 PHEV
- Toyota Tacoma HEV
- Toyota Tundra HEV
- Toyota bZ Woodland & C-HR ordering opens on February 2, 2026.
- Toyota 2026 Models SOLD OUT:
- Toyota Camry HEV
- Toyota Corolla
- Toyota Corolla HEV
- Toyota Corolla Cross
- Toyota Corolla Cross HEV
- Toyota Corolla Hatchback
- Toyota Crown Signia HEV
- Toyota Grand Highlander
- Toyota Grand Highlander HEV
- Toyota Highlander
- Toyota Highlander HEV
- Toyota RAV4 HEV
- Toyota Sequoia HEV
- Toyota Sienna HEV
- Toyota Tacoma
- Toyota Tundra
- Toyota 4Runner
At Enterprise Fleet Management, we’re continuing to do everything we can to bring awareness to our clients on the state of the automotive industry, as we diligently secure vehicles on your behalf.
We’re prepared to discuss how the specific circumstances outlined above impact your fleet and explore alternative options to help ensure that you can meet your vehicle and business needs.